Today’s technology is in constant motion. If you don’t keep up, you may lose out on lots of opportunities. The market for all authors self-published or not, is a competitive one, and it continues to grow by the day.
The print on demand (POD) companies have given the writer the ability to have the freedom of creativity, working on their own timeline, and also gives them the autonomy for which distribution channels they want to target. When a writer makes the decision to self-publish, one of the main advantages to going that route is the ability to keep creative control and reserve all the rights to their work.
How does one succeed as an independent author? For the project to be successful the author has to play an active role in the marketing and advertising of the book. In a sense, the author is not only trying to sell their work, but also selling themselves. Consumers like to put a face with a name when reading an authors work.
With technology at our fingertips, many authors are turning to kinetic marketing to get the word out on their books. This form of marketing is marketing that is in “real time”, and as the author, you have to be diligent about staying on top of it. Blogs, social media, twitter, and virtual book tours are just a few of the web tools to utilize when promoting the book.
The more the author interacts with these tools, the faster they build their fan base, and from there word of mouth begins to take over increasing their exposure. This form of marketing gives the author a chance to become a “real” person that the fans can relate to and recognize.
Lastly, this is a low cost solution for bringing in an audience of potential consumers, which invariably leads to more book sales.