If you are in the online business industry, you are probably aware that article syndication plays a big role in your over all marketing campaign. In search engine optimization point of view, articles can literally make your website more authoritative in Google for your preferred keywords.
Websites and other company businesses are longing for more article content to make their sites more searchable in Google and other major search engines. Static sites that depends on SEO are quite busted as search engines now preferred content-rich pages for their search algorithms. This is the reason why writers and bloggers are very much in-demand today.
So the question is, are you doing the right things for your website business with regards to your article marketing campaign? Sure it is easy to write and submit articles to directories but does it give a bigger impact to increase your daily traffic?
Below are my practical advice with regards to proper article marketing campaign.
Write one article per niche
Companies or webmasters which maintains two or more sites often submits two types of web links in a single article. While some article directories accepts two links per post, this trick is actually not advisable.
It is much better if you put a single link to your author box which supports your article theme. Avoid inserting two links from different sites as this trick is quite related to spamming. It is much more descent if you insert two links that came from a single site. This will make your articles to look more professional.
Make your title, body and resource box all relevant to each other
It is important to compose an article with a single theme all throughout. If you are marketing a health type of article, you have to give precise information about health on your article body as well as on your resource box. Never compose an article that is not relevant to your theme or title, and all must blend well to acquire good impressions from your readers. This is the reason why this is called marketing in the first place.
Avoid website directories
In article marketing, you need to avoid submitting your precious articles to website directories. Most website directories are viewed by Google as inappropriate or link farms and will definitely not going to benefit your article marketing campaign in any form.
Website directories are not that relevant to search engines anymore compared to five or ten years ago. Most articles in these sites are spawned articles which came from webmasters that applies article spinning activities. This means that your content will be less valuable to actual readers and to search engines as well.
Concentrate more on guest blogging
Everyday, more and more blogs are created because it is the easiest way to make money online. Although blogging perse requires a lot of effort to succeed, still it is the best option if you want to build your own presence online.
This is the reason why search engines like Google loves all kinds of blogs. A single post can accumulate hundreds to thousands of impressions in a single day. If you apply article marketing, then blogs are the most ideal place to submit your precious articles.
Apply a perfect bait to make your readers click your resource box link
Your article marketing campaign won’t be successful if people won’t click your resource box link. Most article directories or blogs requires a short bio for your byline which are commonly around 400 to 450 characters. You need to precisely compose a perfect description of yourself to lure the readers to visit your site.
You have to introduce your name, your business and include a short bio that precedes your keyword link. This is the reason why the first tip earlier only supports for a single link on the resource box, because your keyword link must jive to your over all byline description. If multiple links are in place in your resource box, it will be difficult to convince your readers to click your link because your resource box looks spammy. So make sure to dedicate your resource box entirely to your article theme and to a single site.
These guidelines will help you to achieve better results from your article marketing endeavors. Make sure that you heart what you write to come up with the best article as possible. If I miss something useful with regards to article marketing, I encourage you to leave your useful opinions through the comment section below. I would highly appreciate your contribution for this matter.
This is the guest post written by Noah Mark Rodolfo, an online entrepreneur and a full time blogger from the Philippines. He blogs about various topics like health, food recipes, online businesses, weight loss and many others. If you like this article, you may read similar topics on his website at Home Based Business.
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